Before taking up any fundraising activities an exact analysis of the current situation is indispensable: What fundraising targets are pursued by an organisation? How big is the market potential? What knowledge groundwork can a campaign be built on? What heteronomous and self-defined parameters have to be considered? For every non-profit organisation a careful analysis of the environment is absolutely essential – and not just in terms of fundraising! This way risks can be minimised while chances of success for a non-profit organisation can be maximised.